In addition, Reagan Outdoor has donated digital billboard space throughout the destination to promote Spears’ Party Smart message during the holiday season. Spears’ Party Smart public service announcement is airing on several local television stations and on messaging platforms throughout Caesars Entertainment Las Vegas properties. Spears, along with Caesars Entertainment and The Rape Crisis Center, have come together to promote this foundational message of the Party Smart campaign, an initiative that encourages tourists and locals to have fun, but do it in a safe and smart way.

The holidays, especially New Year’s Eve, attract larger-than-normal crowds, and this year, Planet Hollywood Resort & Casino headliner Britney Spears delivers an important message to all revelers: when you are out having a good time, Arrive Together. As the Entertainment Capital of the World, Las Vegas boasts more than 41 million visitors who flock to the destination each year to experience all the city has to offer.

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